The Train Time App
a Local Transit App
Empowering passengers to schedule trips, purchase tickets, track transit routes, and ensure a safe and satisfactory journey between New York and Connecticut.
TrainTime
User Research
was conducted through User Surveys and User Interviews.
Data was then compiled and synthesized into an Affinity Map, which was analyzed to find Key Insights.
Some users find safety and security to be a pain point.
Users are not incentivized to use the current application.
Users do not find the current application to be visually appealing.
Majority of users purchase tickets in person.
Seating and cleanliness are pain points for users.
Next a Minimum Viable Product was determined along with the Core Features that it would display.
Environment
Devices: Laptop (Macbook Pro), Smart Phone (iPhone), and Tablet (iPad)
Location: Hybrid between work office, and remote home office
Inaccurate arrivals
Lack of cleanliness
Lack of seating
Poor customer service
Pain Points
Promptly travel to and from work
Contact a customer service representative
Find a seat for the ride
Listen to a podcast during the ride
Feel clean while riding the railway
Goals and Objectives
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Functionality
Reliability
Diligence
Organization
Punctuality
Cleanliness
Family
Integrity
Balance
Communication
Teamwork
Ned is a Gen-X businessman who lives in Stamford, Connecticut with his wife, and their three children. Ned has a master’s degree in business and finance, and works as a stock broker in Manhattan. He rides the Metro North Railroad to and from the office three days a week, while working from his home office on Mondays and Fridays. He desires a punctual and reliable form and transit to and from work.
Biography
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 43
Work: Stock Broker
Location: Stamford, CT & Manhattan, New York
Ned A. Ride
“I need to arrive at work promptly on time.”
The key insights were then used in order to determine a Target Demographic and develop User Personas.
Environment
Devices: Laptop (Macbook Pro), Smart Phone (iPhone), and Tablet (iPad)
Location: College classroom, college dormitory, parents’ house, studio and café/coffee shop
Inaccurate arrivals
Lack of seating
Lack of visual stimulation in the app design
Pain Points
Arrive to class on time
Travel home to CT from College
Travel to the studio
Find a seat for the ride
Listen to music during the ride
Get a snack for the train ride
Goals and Objectives
Tay K. Mahome
“I need to get to class!”
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Aesthetics
Creativity
Stability
Generosity
Safety
Love
Gratitude
Kindness
Independence
Health
Happiness
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 22
Work: College Student & Freelance Artist
Location: New Haven, CT & Ithaca, New York
Tay is a Millennial student from New Haven, CT, attending Cornell University for her bachelor’s degree in Fine Arts. She lives in her dormitory in Ithaca, New York, while frequently traveling to her parents’ house in New Haven, CT. She frequently travels to Chelsea, New York where she aspires to someday open her own art studio. Tay needs a comfortable and safe form of transit between Ithaca, Chelsea, and New Haven.
Biography
Further user research was then conducted through Card Sorting Exercises with the goal of building an Information Architecture.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
FAQs
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
The data received was then used to create a Site Map of the app.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
User Flows were then developed to display how the users will interact with the app.
Next we created a Style Guide, and finally designed the Wireframes and Prototypes.
Enter Application
Landing Page
Login?
Yes
No
Complete Login
Menu Page
Select items for purchase
Cart Page
Click Cart Button
Cart Page
Click Checkout Button
Status Page
Complete Order?
Yes
No
Select Payment Method
Click Complete Order Button
Checkout Page
© Copyright 2025. All Rights Reserved.
The Train Time App
a Public Transit App
Empowering passengers to schedule trips, purchase tickets, track transit routes, and ensure a safe and satisfactory journey between New York and Connecticut.
User Research
was conducted through User Surveys and User Interviews.
Data was then compiled and synthesized into an Affinity Map, which was analyzed to find Key Insights.
Some users find safety and security to be a pain point.
Users are not incentivized to use the current application.
Users do not find the current application to be visually appealing.
Majority of users purchase tickets in person.
Seating and cleanliness are pain points for users.
The key insights were then used in order to determine a Target Demographic and develop User Personas.
Environment
Devices: Laptop (Macbook Pro), Smart Phone (iPhone), and Tablet (iPad)
Location: Hybrid between work office, and remote home office
Inaccurate arrivals
Lack of cleanliness
Lack of seating
Poor customer service
Pain Points
Promptly travel to and from work
Contact a customer service representative
Find a seat for the ride
Listen to a podcast during the ride
Feel clean while riding the railway
Goals and Objectives
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Functionality
Reliability
Diligence
Organization
Punctuality
Cleanliness
Family
Integrity
Balance
Communication
Teamwork
Ned is a Gen-X businessman who lives in Stamford, Connecticut with his wife, and their three children. Ned has a master’s degree in business and finance, and works as a stock broker in Manhattan. He rides the Metro North Railroad to and from the office three days a week, while working from his home office on Mondays and Fridays. He desires a punctual and reliable form and transit to and from work.
Biography
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 43
Work: Stock Broker
Location: Stamford, CT & Manhattan, New York
Ned A. Ride
“I need to arrive at work promptly on time.”
Next a Minimum Viable Product was determined, along with the Core Features that it would display.
Environment
Devices: Laptop (Macbook Pro), Smart Phone (iPhone), and Tablet (iPad)
Location: College classroom, college dormitory, parents’ house, studio and café/coffee shop
Inaccurate arrivals
Lack of seating
Lack of visual stimulation in the app design
Pain Points
Arrive to class on time
Travel home to CT from College
Travel to the studio
Find a seat for the ride
Listen to music during the ride
Get a snack for the train ride
Goals and Objectives
Tay K. Mahome
“I need to get to class!”
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Aesthetics
Creativity
Stability
Generosity
Safety
Love
Gratitude
Kindness
Independence
Health
Happiness
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 22
Work: College Student & Freelance Artist
Location: New Haven, CT & Ithaca, New York
Tay is a Millennial student from New Haven, CT, attending Cornell University for her bachelor’s degree in Fine Arts. She lives in her dormitory in Ithaca, New York, while frequently traveling to her parents’ house in New Haven, CT. She frequently travels to Chelsea, New York where she aspires to someday open her own art studio. Tay needs a comfortable and safe form of transit between Ithaca, Chelsea, and New Haven.
Biography
Further user research was then conducted through Card Sorting Exercises, with the goal of building an Information Architecture.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
FAQs
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
The data received was then used to create a Site Map of the app.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
User Flows were then developed to display how the users wil interact with the app.
Enter Application
Landing Page
Login?
Yes
No
Complete Login
Menu Page
Select items for purchase
Cart Page
Click Cart Button
Cart Page
Click Checkout Button
Status Page
Complete Order?
Yes
No
Select Payment Method
Click Complete Order Button
Checkout Page
Next a Style Guide was created, and finally Wireframes and Prototypes were designed.
© Copyright 2025. All Rights Reserved.