The Moonrise Cafe App
an On Demand Food Ordering App
Allowing customers to effortlessly grab a coffee and breakfast to start their morning with a Moonrise!
Moonrise Cafe
User Research
was conducted through User Surveys and User Interviews.
Data was then compiled and synthesized into an Affinity Map, which was analyzed to find Key Insights.
Users find the current menu to be limited.
Users would attend the cafe it was open later in the afternoon and at night.
Users do not find the current website to be visually appealing.
Users believe that a rewards system would improve their experience.
Users struggle to track their orders.
The key insights were then used in order to determine a Target Demographic and develop User Personas.
Environment
Devices: Desktop (Windows)
Location: Fire Station
Incorrect order
Poor customer service
Slow service
Close too early
Pain Points
Get a cup of coffee and wake up before the shift starts
Have a conversation at the cafe
Facilitate the ordering process
Support local businesses
Participate in the community
Goals and Objectives
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Functionality
Reliability
Comraderie
Organization
Punctuality
Cleanliness
Family
Integrity
Balance
Work Ethic
Teamwork
Ian is a Gen-X fireman who grew up in North Haven, and still lives there today with his wife and three children. He is a full time fireman, while also working as a part time handyman and tradesman. He needs a local cafe or coffee shop near the fire station, where he can quickly, and promptly receive a cup of coffee that will be delicious as well as give Ian the caffeine boost that he needs to make it through his shift.
Biography
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 47
Work: Firefighter
Location: North Haven, Connecticut
Ian T. Ired
“I just need a cup o’ joe before my shift starts.”
Moonrise Cafe
Next a Minimum Viable Product was determined along with the Core Features that it would display.
Environment
Devices: Laptop (Macbook Pro), Smart Phone (iPhone), and Tablet (iPad)
Location: Classroom, Office, Dormitory, Cafe
Incorrect order
Poor customer service
Slow service
Boring website
Pain Points
Quickly grab a coffee and a snack
Arrive to class or her internship promptly on time
Enjoy breakfast
Find a place to work for an hour
Enjoy the aesthetic of a cafe
Goals and Objectives
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Creativity
Reliability
Stability
Organization
Kindness
Cleanliness
Gratitude
Happiness
Balance
Communication
Health
Nadine is a Gen-Z College Student at Quinnipiac University, where she lives in her dormitory. She is always going between her classes and her internship. She is working towards her bachelor’s degree, with hopes of getting her master’s degree someday. While Nadine is not from Connecticut, she grew up frequenting coffee shops, and is seeking one near her college that grants a quiet work space, and fits her aesthetic.
Biography
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 19
Work: College Student, and Intern
Location: North Haven, Connecticut
Nadine Caffeine
“Don’t talk to me before I have my coffee.”
Moonrise Cafe
Further user research was then conducted through Card Sorting Exercises, with the goal of building an Information Architecture.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
FAQs
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
The data received was then used to create a Site Map of the app.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
User Flows were then developed to display how the users will interact with the app.
Next a Style Guide was created, and finally Wireframes and Prototypes were designed.
Enter Application
Landing Page
Login?
Yes
No
Complete Login
Menu Page
Select items for purchase
Cart Page
Click Cart Button
Cart Page
Click Checkout Button
Status Page
Complete Order?
Yes
No
Select Payment Method
Click Complete Order Button
Checkout Page
© Copyright 2025. All Rights Reserved.
The Moonrise Cafe App
an On Demand Food Ordering App
Allowing customers to effortlessly grab a coffee and breakfast to start their morning with a Moonrise!
User Research
was conducted through User Surveys and User Interviews.
Data was then compiled and synthesized into an Affinity Map, which was analyzed to find Key Insights.
Users find the current menu to be limited.
Users would attend the cafe it was open later in the afternoon and at night.
Users do not find the current website to be visually appealing.
Users believe that a rewards system would improve their experience.
Users struggle to track their orders.
The key insights were then used in order to determine a Target Demographic and develop User Personas.
Environment
Devices: Desktop (Windows)
Location: Fire Station
Incorrect order
Poor customer service
Slow service
Close too early
Pain Points
Get a cup of coffee and wake up before the shift starts
Have a conversation at the cafe
Facilitate the ordering process
Support local businesses
Participate in the community
Goals and Objectives
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Functionality
Reliability
Comraderie
Organization
Punctuality
Cleanliness
Family
Integrity
Balance
Work Ethic
Teamwork
Ian is a Gen-X fireman who grew up in North Haven, and still lives there today with his wife and three children. He is a full time fireman, while also working as a part time handyman and tradesman. He needs a local cafe or coffee shop near the fire station, where he can quickly, and promptly receive a cup of coffee that will be delicious as well as give Ian the caffeine boost that he needs to make it through his shift.
Biography
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 47
Work: Firefighter
Location: North Haven, Connecticut
Ian T. Ired
“I just need a cup o’ joe before my shift starts.”
Moonrise Cafe
Next a Minimum Viable Product was determined, along with the Core Features that it would display.
Environment
Devices: Laptop (Macbook Pro), Smart Phone (iPhone), and Tablet (iPad)
Location: Classroom, Office, Dormitory, Cafe
Incorrect order
Poor customer service
Slow service
Boring website
Pain Points
Quickly grab a coffee and a snack
Arrive to class or her internship promptly on time
Enjoy breakfast
Find a place to work for an hour
Enjoy the aesthetic of a cafe
Goals and Objectives
Guerrilla Efforts & PR
Referral
Traditional Ads
Online & Social Media
Preferred Channels
Social
Growth
Influence
Fear
Incentive
Motivations
Values
Creativity
Reliability
Stability
Organization
Kindness
Cleanliness
Gratitude
Happiness
Balance
Communication
Health
Nadine is a Gen-Z College Student at Quinnipiac University, where she lives in her dormitory. She is always going between her classes and her internship. She is working towards her bachelor’s degree, with hopes of getting her master’s degree someday. While Nadine is not from Connecticut, she grew up frequenting coffee shops, and is seeking one near her college that grants a quiet work space, and fits her aesthetic.
Biography
Patient
Impatient
Anxious
Relaxed
Thinking
Feeling
Introvert
Extrovert
Creative
Analytical
Personality
Age: 19
Work: College Student, and Intern
Location: North Haven, Connecticut
Nadine Caffeine
“Don’t talk to me before I have my coffee.”
Moonrise Cafe
Further user research was then conducted through Card Sorting Exercises, with the goal of building an Information Architecture.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
FAQs
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
The data received was then used to create a Site Map of the app.
FAQs
Landing Page
Customer Support Page
Account and Settings Page
Rewards Page
Order Status Page
Menu Page
Report Problem
Privacy Policy
Terms and Conditions
App Updates
App Feedback
Phone Number
Beverages
Gift Cards
Food
Coffee
Notifications
Payment Information
Reset Password
Logout
Delete Account
Account Information
ETA
Status
Points
Rewards
Busy
User Flows were then developed to display how the users wil interact with the app.
Enter Application
Landing Page
Login?
Yes
No
Complete Login
Menu Page
Select items for purchase
Cart Page
Click Cart Button
Cart Page
Click Checkout Button
Status Page
Complete Order?
Yes
No
Select Payment Method
Click Complete Order Button
Checkout Page
Next a Style Guide was created, and finally Wireframes and Prototypes were designed.
© Copyright 2025. All Rights Reserved.